Alan Casey is Commercial Manager at BETDAQ the exchange arm of GVC Group Holdings.

Having joined in 2010, Alan has been with the company for over 8 years in a a number of senior management positions. His primary focus is looking after and acquiring large clients while driving API revenue.Alan was recently interviewed by EGR Intel discussing clearing the Liquidity Hurdle.

"Increased trading is helping to significantly boost liquidity on Betdaq, with the positive numbers following the introduction of our 2% commission structure in 2018, and the high-profile #ChangingForTheBettor marketing campaign to promote the changes. This has markedly grown the customer base, which has driven the business. Some exchanges have different models where they increase business by trading directly with customers and turning up the internal bots. This isn’t a game we want to play – our growth is acquisition-based.

We also put attractive liquidity deals in place for key partners and other factors include a considerable increase in commercial trading, where the introduction of a new streaming API service for B2B partners automatically provides instant pricing information across an increased range of markets"

Alan is on LinkedIn